Expert guidance to get the best value

The Art of
the Sale

Naples Home Selling Services with Jos Schaap, REALTOR®

Maximizing value through strategic presentation and precision pricing.

27+ years residing in Naples, now applying that local experience to your home sale.

Get Started Now
REALTOR® at Premiere Plus Realty ◆ 27+ years residing in Naples ◆ Free pre-sales inspection ◆ NABOR member

Why Jos — The Edge

The Art of the Sale, Applied to Your Home

◆

As a 27-year resident of Old Naples and a former global tech CEO, I treat your real estate transaction with the strategic rigor of a high-stakes business merger rather than a simple sale. My unique approach—The Art of the Sale—replaces traditional tactics with elite negotiation skills and a proactive concierge experience, including a free pre-sales home inspection to ensure your property is 100% market-ready. Most importantly, I operate on a foundation of relentless follow-up and absolute accountability; in an industry of broken promises, my corporate pedigree ensures that when I say it will get done, it gets done.

Your home deserves the right buyer. Let’s make it happen.

Price Smart, Sell Strong

Precision Pricing

Pricing is not guesswork; it is a science driven by data and buyer psychology. An asking price sets the tone for your entire transaction.

I move beyond simple comparisons. I analyze market velocity, inventory levels, and the unique architectural provenance of your home to determine a value that generates excitement without leaving equity on the table.

For homes in ZIP 34102, my analysis pulls from active listings on Naples Bay, recent closings along the 5th Avenue South corridor, and pending contracts near the Naples Pier — each comparable weighted carefully, because a sale on Gulf Shore Boulevard does not price the same as a condo in Lake Park.

Timing matters as much as the price. Naples runs one of Florida's most pronounced seasonal markets — NABOR data shows Old Naples homes selling at 95–97% of list price from December through March, dropping to 88–92% in summer. Launching at the right moment can mean the difference between a competitive offer and a stale listing.

  • Comparative Market Analysis (CMA) We assess Active, Pending, and Sold properties to gauge the true rhythm of the market.
  • The Danger of Overpricing A price out of sync with the market helps sell your neighbor's home, not yours. We ensure your home is the most compelling option in its bracket.
Get Started Now

Small Changes, Big Impact

Strategic Improvements

Not all renovations are created equal. Before undertaking major work, consider the Return on Investment (ROI).

High Impact -
Low Cost

Small changes often yield the biggest returns. Fresh neutral paint, replacing dated light fixtures, and professional landscaping (curb appeal) can transform a first impression instantly.

The Major Renovation Myth

Major additions or total kitchen overhauls rarely return 100% of their cost if you sell immediately. Unless your home falls seriously short of neighborhood standards, focus on cosmetic refinement over structural change.

Strategic
Repairs

Do not let a $100 repair kill a $1,000,000 deal. Promptly fixing small issues like sticking doors, loose tiles, or dripping faucets removes friction from the buyer's mind and signals a well-maintained, cared-for home.

Prep Today, Impress Tomorrow

The Showing Checklist

Preparation leads to perfection. Use this guide to ensure your property is show-ready.

  • Manicure the lawn and trim shrubbery.
  • Ensure house numbers and mailbox are in good repair.
  • Clean or paint the front door—first impressions are vital.
  • Clear the driveway and walkways of debris.
  • Inspect exterior lighting for functionality.
  • Skim the pool and refresh outdoor furniture cushions before each showing.
  • Open all curtains to maximize natural light.
  • Apply fresh, neutral paint where needed.
  • Clean carpets and window treatments.
  • Replace burned-out light bulbs with soft white LEDs.
  • De-clutter mantles and personal photos.
  • Open all sliders to the pool deck — buyers come for the indoor-outdoor lifestyle.
  • Clear all countertops of appliances and clutter.
  • Polish fixtures, faucets, and mirrors.
  • Re-caulk tubs and sinks if grout is discolored.
  • Organize pantry and cupboards (buyers will look inside).
  • Ensure no plumbing leaks or drips.
  • Ensure the home smells fresh (avoid strong artificial scents).
  • Check that doors and cabinets open without squeaking.
  • Set the thermostat to a comfortable temperature.
  • Clean the furnace and water heater to show maintenance care.
  • Schedule afternoon tours when natural light fills the lanai.

Maximize Your Home’s Value

Download Your Free Home Selling Guide

Get your copy of our essential guide and discover expert tips, strategies, and insights to help you sell your home with confidence. From pricing and staging to marketing and negotiation, this guide provides everything you need to achieve the best results.

Get your free Guide
Cover

Free Home

Sellers's Guide

Comprehensive Real EstateSellers's Guide

Experiences That Speak for Themselves

Success Stories

"Jos Schaap has been on the board of directors of Silcar LLC, a private real estate investment company based in Texas. His expertise has helped in the …
Henk Morelisse
Managing Director Silcar LLC.
"Jos provides valuable insight to our homeowner’s association and has been a dedicated member of the board of directors as Vice President for several y…
Mary Pete Martin
Olde Naples Villas Association President
"I had the privilege of working with Jos at StayNTouch. He is a great leader, intelligent and cares deeply about his customers and employees. Jos is hi…
Danielle Metzler
CFO and former colleague (Startup Career Testimonial)
"We’ve had an excellent experience renting from Jos. He is professional, responsive, and truly invested in his tenants’ best interests. Any questions o…
Ben Vettraino & Lindsay Oser
"I have had the privilege of working closely with Jos over the last 10+ years. Throughout that time, Jos proved to be a principled, fair, and highly ef…
Sean Doran
Founding Partner at Supernova LLP (Startup Career Testimonial)
VIEW ALL THE STORIES

The Naples Market — YTD Snapshot

Demand is Up, Competition is Down

◆

↓17%

Drop in New Listings

↑40%

Surge in Pending Sales

↓13%

Monthly Supply of Inventory

↑5%

Resilient Pricing in High-Demand Areas

Source: NABOR YTD data, Downtown Naples focus.

successfully sold in Naples

Sold Homes

$2,285,000
4850 Whispering Pine WAY
NAPLES, FL
4 Beds 2 Baths 3,263 Sqft
$410,000
500 Robin Hood CIR Unit 201
NAPLES, FL
2 Beds 2 Baths 1,656 Sqft
$490,000
173 Stanhope CIR
NAPLES, FL
3 Beds 2 Baths 2,011 Sqft
$4,450,000
4021 Gulf Shore BLVD N Unit 403
NAPLES, FL
4 Beds 3 Baths 4,002 Sqft
$522,500
2231 Marquesa CIR
NAPLES, FL
2 Beds 2 Baths 2,320 Sqft
$275,000
4500 Botanical Place CIR Unit 206
NAPLES, FL
3 Beds 2 Baths 1,300 Sqft
$470,000
200 Stanhope CIR
NAPLES, FL
2 Beds 2 Baths 2,197 Sqft
$215,000
5741 Deauville CIR Unit F301
NAPLES, FL
2 Beds 2 Baths 1,427 Sqft
$306,000
6040 Huntington Woods DR Unit 138-3
NAPLES, FL
2 Beds 2 Baths 2,011 Sqft
$160,000
185 Palm DR Unit 18H
NAPLES, FL
2 Beds 2 Baths 1000 Sqft
$550,000
424 12th AVE S Unit C424
NAPLES, FL
2 Beds 1 Baths 910 Sqft
$515,000
1090 Moon Lake DR
NAPLES, FL
3 Beds 2 Baths 2,214 Sqft
$12,150,000
3401 Crayton RD
NAPLES, FL
5 Beds 6 Baths 9,730 Sqft
$553,920
4563 Arboretum CIR Unit 201
NAPLES, FL
2 Beds 2 Baths 2,323 Sqft
$11,250,000
2325 Lantern LN
NAPLES, FL
6 Beds 6 Baths 10,956 Sqft
$765,000
731 Provincetown DR
NAPLES, FL
3 Beds 2 Baths 3,462 Sqft
$5,400,000
4651 Crayton RD
NAPLES, FL
4 Beds 4 Baths 6,031 Sqft
$1,140,000
4551 Gulf Shore BLVD N Unit 606
NAPLES, FL
2 Beds 2 Baths 1,963 Sqft
$555,000
900 Broad AVE S Unit 2C
NAPLES, FL
$950,000
772 Provincetown DR
NAPLES, FL
3 Beds 2 Baths 3,660 Sqft
$546,000
4519 Lakewood BLVD
NAPLES, FL
3 Beds 2 Baths 2,198 Sqft
$945,000
450 Bayfront PL Unit 4204
NAPLES, FL
2 Beds 2 Baths 1,656 Sqft
$252,000
4189 Lakewood BLVD Unit E14
NAPLES, FL
1 Beds 2 Baths 1,157 Sqft
$700,000
2208 Piccadilly CT
NAPLES, FL
3 Beds 2 Baths 2,400 Sqft

Before You List

Frequently Asked Questions

◆
How long does it typically take to sell a home in Downtown Naples?

The timeline varies by property type, but well-priced homes in Old Naples and ZIP 34102 typically sell within 30 to 90 days. NABOR data shows peak-season (December–March) listings move fastest — often within 30 to 60 days — while summer listings sit longer as out-of-state buyers leave town.

How do you determine the right asking price for my home?

I perform a Comparative Market Analysis (CMA) using recent sales on Naples Bay, closings along the 5th Avenue South corridor, and pending contracts near the Naples Pier — each comparable weighted carefully, because a sale on Gulf Shore Boulevard does not price the same as a similar-square-footage condo in Lake Park. When you list with me, every property begins with a free pre-sales home inspection to ensure it hits the market 100% ready.

Do I need to stage my home before listing?

While not mandatory, staging is highly recommended in the Naples luxury market — a neutral coastal palette helps out-of-state buyers visualize the indoor-outdoor lifestyle that draws them here. Professionally staged homes typically sell faster and at a premium because they photograph better for the high-end digital marketing channels Naples luxury buyers actually use.

What is your commission structure?

Commission is typically a percentage of the final sale price and is negotiable based on the level of marketing, photography, and concierge services required. It is usually split between the listing broker and the buyer's agent to ensure maximum exposure to the entire brokerage community.

Do you handle luxury properties ($2M+)?

Yes — luxury sales are my specialty, spanning waterfront estates in Port Royal and Aqualane Shores, historic homes in Old Naples, and penthouses near Naples Square. My corporate background informs how I market $1M to $10M+ residences — strategic positioning, controlled exposure, and direct outreach to qualified buyer networks rather than mass listing tactics.

Let’s Get Started

Ready to Enter
the Market?

Your home is likely your most valuable asset. Entrust its sale to a partner who understands the nuance of negotiation, the art of presentation, and the value of preparation — every listing I take begins with a free pre-sales home inspection, so your property hits the market 100% ready.

Get in Touch Today